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Email marketing is one of the most powerful tools for growing your Shopify store. With the right email marketing app, you can boost engagement, increase sales, and build lasting relationships with your customers. But with so many options available, how do you choose the best one for your Shopify business? 

In this blog, we’ll walk you through the top Shopify email marketing apps for 2025. Whether you’re looking for advanced automation, easy integrations, or affordable options, we’ve got you covered. These apps are designed to help you create effective email campaigns that drive results and help your Shopify store thrive. Let’s explore the best Shopify email marketing solutions that will transform your e-commerce business.

Top Email Marketing Apps for Shopify: A Comprehensive Review

Email marketing is essential for any Shopify store looking to boost engagement, increase sales, and build lasting relationships with customers. Among the many email marketing solutions available, a few standout apps offer everything from automation to easy integrations with Shopify. Let's take a look at one of the top email marketing apps for Shopify — Omnisend.

1. Omnisend

Omnisend is one of the best Shopify email apps, designed to streamline your email and SMS marketing efforts. It offers a comprehensive set of tools that help Shopify merchants grow their business. From creating beautiful emails with pre-made templates to automating workflows, Omnisend is a go-to solution for increasing sales with email marketing.

Features

• Easy-to-use email automation for Shopify stores (e.g., abandoned cart, welcome, and browse abandonment workflows)
• Pre-designed email templates for quick campaign creation
• Exit-intent popups and spin-to-win for growing your email list
• SMS marketing for global campaigns
• Pre-built workflows and automations to save time
• Ability to collect and display product reviews for social proof
• 24/7 customer support, even for free users
• Integration with Shopify for seamless syncing of customer data
  

Pricing

• Free Plan: Reach up to 250 contacts, send 500 emails/month, and 60 global SMS.
• Standard Plan: $16/month for up to 500 contacts, 6,000 emails/month, and 60 global SMS.
• Pro Plan: $59/month for up to 2,500 contacts, unlimited emails, and SMS.

2. Klaviyo

Klaviyo is one of the top email marketing apps for Shopify, designed to help merchants create highly personalized email and SMS campaigns that drive sales. Known for its robust automation and segmentation features, Klaviyo stands out by using data to optimize every aspect of your marketing efforts. With its easy integration with Shopify, Klaviyo simplifies the process of creating tailored campaigns and tracking performance in real-time.

Features

• Integration with Shopify for seamless syncing of customer data (tags, catalog, coupons).
• Use historical and real-time data to create highly targeted segments and automation triggers.
• Omnichannel templates for campaigns like Welcome, Abandon Cart, Back in Stock, and Price Drop.
• Real-time revenue tracking for each automation, campaign, and channel.
• Email and SMS automation to engage customers with personalized messages.
• Collect and publish product reviews directly from the platform.
• AI-powered tools to optimize campaigns and automation.
• A/B testing to refine strategies and improve performance.
• 24/7 email support and 24/5 chat support for immediate assistance.

Pricing

• Free Plan: Email is free forever for up to 250 contacts.
• SMS Plan: $15/month for up to 1,250 SMS/MMS credits.
• Email Plan: $20/month for 251-500 contacts.

3. Sendinblue (Brevo)

Sendinblue, now known as Brevo, is another standout among Shopify email marketing apps. It offers a solid range of features that help Shopify store owners manage email and SMS marketing efficiently. Known for its user-friendly interface and versatile tools, Sendinblue allows merchants to send personalized campaigns based on customer behavior, increasing sales with targeted marketing efforts. It seamlessly integrates with Shopify, making it easy to manage and grow your customer base.

Features

• Stores relevant customer data such as name, email, address, total orders, and spending in the Brevo subscriber list.
• Synchronizes customer data to your Brevo list every 15 minutes, ensuring your campaigns are always based on the latest information.
• Offers email automation for Shopify, including behavior-triggered campaigns such as cart abandonment, promotions, and re-engagement.
• Comprehensive segmentation options based on customer information to create personalized and targeted campaigns.
• Email and SMS marketing tools for reaching customers across multiple channels.
• Integrates seamlessly with Shopify store email marketing solutions for streamlined operations.

Pricing

• Standard Plan: Starting at $8/month with a 30-day free trial. 

4. SmartrMail

SmartrMail is one of the best Shopify email apps designed to help store owners automate and optimize their email marketing efforts. It focuses on providing a simple yet powerful solution for Shopify merchants looking to increase sales with email marketing. SmartrMail offers an easy setup process, powerful automation, and high-converting email templates, making it a great choice for businesses of all sizes.

Features

• Email Automation: Automate key workflows like abandoned cart emails, welcome emails, back-in-stock emails, thank you emails, upsell emails, and more.
• Ready-to-Use Templates: Access over 100 pre-designed email templates and pop-up designs to create professional campaigns without coding.
• SMS Marketing: SmartrMail also offers SMS marketing to reach customers across multiple channels.
• AI-Powered Recommendations: Automatically recommend products to customers based on their browsing behavior.
• Customizable Segments: Create targeted customer segments for more personalized campaigns.
• Migration Support: Free migration from platforms like MailChimp, Klaviyo, Omnisend, and Shopify Email, making it easy to switch.
• One-Click Automations: Set up automations quickly and efficiently with SmartrMail’s intuitive interface.
• Training & Support: Access 1-to-1 training and 24/5 chat and phone support for any issues.
  

Pricing

• Free Plan: Reach up to 250 active subscribers and send up to 1,250 emails per month.
• Essentials Plan: Starting at $14/month, this plan offers unlimited opted-in subscribers (with the first 250 free).
• Pro Plan: Starting at $99/month, this plan includes everything in the Essentials Plan.

5. ActiveCampaign

ActiveCampaign is a powerful tool among the best Shopify email apps that takes your email marketing to the next level. Known for its advanced features and integrations, it allows you to personalize emails and SMS campaigns that resonate with your customers. ActiveCampaign helps you engage with your audience across multiple channels, boosting your sales and increasing customer loyalty. It is perfect for Shopify store owners looking to optimize their email marketing and recover lost revenue.

Features

• Advanced Segmentation: Use both historical and real-time data to create highly targeted customer segments.
• Automation Tools: Set up email and SMS workflows for abandoned cart recovery, welcome emails, and product recommendations.
• AI-Powered Features: Leverage built-in AI tools for smarter campaign optimization and personalization.
• Revenue Insights: Track real-time revenue data per campaign, segment, and channel to measure performance.
• Shopify Integration: Seamlessly integrates with Shopify to sync store data and drive personalized campaigns.
• CRM Capabilities: Manage customer relationships effectively with built-in CRM features.

Pricing

• Starter Plan: $19/month (or $180/year, save 21%) includes email sending and multi-step marketing automation.
• Plus Plan: $59/month (or $588/year, save 17%) includes all Starter features.
• Pro Plan: $89/month (or $948/year, save 11%) includes everything in Plus, plus advanced features.
• Enterprise Plan: $159/month (or $1,740/year, save 9%) includes everything in Pro, plus custom objects.

6. GetResponse

GetResponse is one of the top email apps for Shopify, designed to help you attract, convert, and retain customers effortlessly. With its all-in-one marketing platform, GetResponse combines email marketing with other powerful features like SMS, push notifications, and AI-driven content to give you a comprehensive solution. Whether you're looking to increase sales with email marketing or automate customer journeys, GetResponse provides the tools you need to succeed.

Features

• Omnichannel Automation: Combine email, SMS, push notifications, and more into a single workflow to increase conversions and drive sales.
• AI-Powered Content: Use AI recommendations to predict shopping behavior and personalize your messages for higher engagement.
• Abandoned Cart Recovery: Automatically send personalized messages to win back abandoned carts and boost revenue.
• Promo Codes & Sign-Up Forms: Create custom promo codes and sign-up forms to capture and convert leads.
• User-Friendly Tools: Easily create landing pages, pop-ups, and automated emails to enhance your marketing efforts.
• Shopify Integration: Seamlessly connect with your Shopify store to manage campaigns, track sales, and send transactional emails.

Pricing

• Free Plan: Includes email marketing features for up to 500 subscribers
• Basic Plan: Starting at $15/month for up to 1,000 subscribers, including unlimited email sends.
• Plus Plan: Starting at $49/month for up to 1,000 subscribers, offering additional features like automation workflows.
• Professional Plan: Starting at $99/month for up to 1,000 subscribers.

7. Mailchimp

Mailchimp is a widely recognized and powerful tool among the best Shopify email apps. Known for its user-friendly interface and robust features, it helps Shopify store owners increase sales with email marketing. With Mailchimp, you can effortlessly engage with your customers through personalized campaigns, SMS reminders, and automated workflows, all powered by AI. It's a great solution to grow your Shopify store while saving time on marketing tasks.

Features

• AI-Powered Campaigns: Automate email and SMS campaigns, including cart reminders, win-back messages, and upsells, all personalized based on shopping behavior.
• Predictive Segmentation: Target the right customers with AI-driven segmentation for repeat business and increased customer retention.
• Email and SMS Integration: Use both email and SMS to stay connected with customers, sending promotional offers and follow-up messages.
• Shopify Integration: Easily integrate Mailchimp with your Shopify store, Shopify Plus, and Shopify POS for seamless syncing of customer data.
• Performance Insights: Analyze campaign performance with detailed insights into revenue, customer engagement, and more.
• AI-Generated Campaigns: Save time with AI-generated email and SMS content, including copy and images, tailored to your business needs.

Pricing

• Free Plan: Includes basic email marketing features, with up to 500 subscribers and 500 emails per month.
• Essentials Plan: Starting at $11/month for up to 500 subscribers
• Standard Plan: Starting at $17/month, it offers everything in Essentials plus advanced segmentation.
• Premium Plan: Starting at $299/month, this plan offers the full suite of advanced features.

8. Yotpo

Yotpo is a standout among Shopify email marketing apps, particularly for e-commerce businesses looking to build strong customer relationships and increase sales. This platform excels at automating email and SMS campaigns while integrating seamlessly with your Shopify store. With Yotpo, you can create targeted, personalized campaigns that drive sales and build customer loyalty with minimal effort. It’s perfect for businesses seeking a flexible, scalable solution without breaking the bank.

Features

• Email & SMS Campaigns: Easily send powerful email and SMS campaigns that drive engagement and sales.
• Automation: Set up automated flows for cart abandonment, customer sign-ups, and more. Let Yotpo handle repetitive tasks for you.
• Segmentation: Create targeted segments based on shopper data for more personalized messages that resonate with customers.
• Templates & Customization: Access 300+ templates and a drag-and-drop editor, including built-in Canva integration, to create stunning, custom campaigns.
• AI Tools: Save time with AI that helps write better messages, optimize send times, and suggest products for recommendations in your emails.
• A/B Testing: Test campaigns to find out what works best for your audience and improve conversion rates.

Pricing

• Free Plan: First 10,000 emails are free, with SMS at $0.0182 per message (US).
• Starter Plan: $19/month. Pay only for what you send with SMS at $0.0164 per message (US).
• Pro Plan: $59/month. Pay only for what you send with SMS at $0.0156 per message (US).
• Premium Plan: $199/month. Pay only for what you send with SMS at $0.0143 per message (US).

9. Seguno

Seguno is a highly efficient Shopify email marketing app designed to help Shopify store owners create and manage engaging email campaigns with minimal effort. If you're looking for an easy-to-use, Shopify-exclusive solution, Seguno offers a streamlined approach to email automation, making it easier to connect with your customers and boost sales.

Features

• Shopify Integration: Seguno is built exclusively for Shopify, meaning you can access all your store data, segments, discounts, products, and blogs directly within the app.
• Pre-built Automations: Use pre-built email automation series, including welcome emails, abandoned cart reminders, and now, Back in Stock restock alerts to keep your customers engaged.
• Canva Integration: Design beautiful, professional emails quickly with Canva embedded in the full-screen editor, making customization easy even for beginners.
• Secure Sending: Built-in deliverability assistance and spam protection to ensure your emails land in inboxes, not spam folders.
• Expert Support: Get real email expert support whenever you need it, regardless of your store size.

Pricing

• Starter Plan: Free for up to 250 subscribers. Includes unlimited email sending, pre-built automations, and access to over 200 templates.
• Standard Plan: $35/month for up to 2,500 subscribers. Includes everything in the Starter plan, plus enhanced reporting and many more.

10. Freshmarketer

Freshmarketer is a powerful email marketing solution designed for Shopify store owners who want to engage customers across multiple channels. Whether it’s email, SMS, WhatsApp, or even social media, Freshmarketer ensures you can reach your audience where they are and personalize their experience for better conversion rates. It’s a great choice for businesses looking to create cohesive, cross-channel campaigns that drive results.

Features

• Cross-Channel Engagement: Engage customers through email, WhatsApp, SMS, chat, and social media, providing a seamless experience across all touchpoints.
• Personalized Campaigns: Use Shopify data to personalize campaigns based on customer behavior and interests, increasing engagement and conversion rates.
• Abandoned Cart Recovery: Convert abandoned carts into sales by sending timely reminders and special offers via email, SMS, or WhatsApp.
• Unified Support: Manage customer queries across multiple channels in one inbox, providing faster, more contextual support.
• Pre-built E-commerce Templates: Choose from a variety of templates tailored to e-commerce, making campaign creation easier and more effective.
• Social Media Automation: Automate posts on Instagram and Facebook to increase engagement and drive traffic to your store.

Pricing

• Free Plan: Includes contact and list management, email campaigns, live chat, forms, and website tracking.
• Enterprise Plan: $15/month. This plan includes AI-powered multichannel engagement (WhatsApp, SMS, email, chat, and social).

Why Email Marketing is Crucial for Shopify Stores

Email marketing is a powerful tool that helps Shopify stores connect with customers, increase sales, and build lasting relationships. When done right, it can make a huge difference in your store’s success. Let’s explore why email marketing is essential for Shopify businesses and how it can help you grow.

Drive Higher Engagement with Targeted Campaigns

With the right Shopify email marketing apps, you can send personalized campaigns that resonate with your audience. Targeted emails reach customers based on their actions, such as cart abandonment or past purchases. This ensures your message is relevant and more likely to grab attention. Email campaigns for Shopify stores can drive higher engagement by making sure your customers feel understood and valued.

Increase Customer Retention and Build Loyalty

Building loyalty is key to the success of any business. Email marketing for Shopify allows you to stay connected with your customers even after their first purchase. By sending timely, personalized emails – like special offers or product recommendations—you keep your customers coming back for more. Shopify store email marketing integrations also allow you to automate this process, making it easy to nurture relationships and encourage repeat purchases.

Email Marketing for Better ROI: A Game Changer

When you use the best Shopify email apps, email marketing becomes one of the highest ROI channels for e-commerce. With email automation for Shopify, you can send the right message to the right person at the right time without lifting a finger. It’s an affordable way to reach a large number of people and drive conversions. In fact, email marketing consistently outperforms other forms of marketing in terms of cost and effectiveness. By leveraging the power of email, you can increase sales and watch your Shopify store thrive.

Conclusion

Selecting the right email marketing app for your Shopify store is essential for boosting sales and building customer loyalty. From affordable options to advanced features like automation and multi-channel marketing, the tools we’ve discussed provide everything you need to succeed. By focusing on personalization, automation, and engaging your audience across multiple channels, you can enhance your marketing efforts and increase revenue. Whether you're just starting or scaling up, choosing the right Shopify email marketing solution will help you achieve your business goals and drive growth. Explore these options and take your Shopify store to new heights!